You cannot talk about how to market SaaS products without mentioning how to generate more organic traffic. With so many SaaS companies out there, you need to be able to stand out from that crowd. Your best ally for this mission is SEO. Sure, paid ads (PPC) work but that’s hardly a sustainable long-term plan because they go only so far.
Want to make your brand more visible on search engines or maybe even snag the first spot on search result pages? Want to increase the number of your leads? Yeah, all that is part of the package that comes with an efficient SEO strategy. By making search engine optimization a key part of your digital SaaS marketing strategy, you can:
- Drive traffic up to 77%;
- 2x your leads generation abilities;
- Increase brand awareness;
- Reduce the cost of customer acquisition and, at the same time, increase customer lifetime value.
So, how do you get in on that SEO train? Long story short, you will need to work on both sides of the search engine optimization coin (on-page and off-page SEO) to make it really worth your while. That includes doing keyword research, searching for content topics, and looking for some link-building opportunities. These tasks can be easily done with a proper SEO tool. You will need the insights from that to create quality, relevant content for all stages of the sales funnel. But that’s not all.
Everyone else will likely be doing the same thing, right? So, you want to find what your competitors are missing. This is known as competitor analysis. These could be backlink opportunities they are not picking up, keywords or topics they are neglecting, etc. Play this to your advantage by mopping up these backlink opportunities, using those keywords and topics to create content that proves your industry leadership.
Of course, your customers need to be able to actually land on your page first and enjoy quick load speed, responsive designs, etc. Besides, they don’t have to worry about their security, so make sure to get your SSL certificate.
What else should you keep in mind? There are many things that can spoil your speed, including your web host provider, non-optimized images, your CMS, etc. Taking care of these issues is where technical SEO comes into play. Choose a better CMS platform and a web host with reliable speed and little to no downtime. Your customers must access your site even from their mobiles and load content without issues.
